மூலக்கூறு மருந்துகள் & ஆர்கானிக் செயல்முறை ஆராய்ச்சி இதழ்

சுருக்கம்

Ranking Corporate Characteristics for Pharmaceuticals Profitability Using Logit Model

Post Raj Pokharel

This paper reveals the result of opinion survey analysis regarding the corporate characteristics for pharmaceuticals profitability based on questionnaire survey of 209 respondents. Among the corporate characteristics factors, the most important corporate characteristics factor appeared to be the new products while the least important ones appeared to be in bound logistics, firm infrastructure, HRM and out bound logistic. Likewise, among the impact factors for pharmaceuticals growth, the most important impact factor was the stiff competition with foreign companies whereas infrastructural investment and management expertise were the least important ones. Logit model shows that among the corporate characteristics factors, new product has the highest odds ratio whereas among the macroeconomic factors, interest rate has the odds ratio while explaining the profitability of pharmaceuticals companies.